Liberty Mutual "The Responsibility Project" Commercial

When I have the means and opportunity, I believe very strongly in Paying It Forward. We will often have posts and information about ways to do just that.

I really liked this commercial from Liberty Mutual. It makes a good point. It only takes one small act of kindness and then it snowballs from there. Below is what Liberty Mutual has to say about their Responsibility Project.

"Why Responsibility?
What Does It Mean? Why Is It Important?
As an insurance company, we like responsible people. Because people who believe in doing the right thing don’t just make better people, they make better customers. But the idea of responsibility can be difficult to define. What does it mean? Why is it important? These aren’t questions that can be easily addressed or agreed upon. There are a lot of differing opinions and beliefs involved. And while we may never uncover any definitive answers, we believe the questions are still worth asking.

How It Began
In 2006, Liberty Mutual created a TV commercial about people doing things for strangers. The response was overwhelming. We received thousands of positive emails and letters from people all over the country commenting on the ads.

We thought, if one TV spot can get people thinking and talking about responsibility, imagine what could happen if we went a step further? So we created a series of short films, and this website, as an exploration of what it means to do the right thing."

Liberty Mutual's Responsibility Project.