Big Changes at JC Penney

JC Penney is going to be making some landmark changes at all their retail stores. They hinted about the announcement on their Facebook page, saying they'd let us in on the details on February 1st. But, I was able to find out now and wanted to pass it along to all of you.

JC Penney will no longer be offering weekly sales. Starting February 1st, they are going to drop ALL their prices to an "Everyday Low" price (similar to Wal-Mart). They'll also offer a "Monthly Value" on select items. I have a feeling these will be seasonal products. Then on the 1st and 3rd Friday of each month, they'll have Clearance prices on their "Best Price" items.

What does this mean for the frugal shopper? Less sales and probably fewer coupons. Pricing has always been a marketing strategy for Retailers. Is a shopper more likely to buy an item if they knew it was marked down 50%+ from the original price or does the Retailer go ahead and mark it down 50%+ from the start? It will be interesting to see how consumers respond.

Read more about JC Penney's changes here.

What are your thoughts?




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